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Understanding voter behavior

Understanding voter behavior is most. Clearly, polling is failing to grasp the way in which people are really intending to vote or the silent vote of people who are not willing to declare for an unpopular choice. There is also a problem with the interpretation of polls by biased media outlets that portray potential outcomes as very clear-cut when they are within the margin of error.

At Ranneti we take steps for really understanding voter behavior .

Using Storytelling in Politics

Much like how brands tell their own stories, more and more politicians are now buying into the “good story” aspect of campaigning. Good stories reach people's interests and this isn’t going away anytime soon. Politics is now in a place where candidates fight through with stories rather than with an idea. Stories reveal a reality that calls out the audience and also seeks to include more and more characters into the process.

Most good political leaders excel at storytelling, they are interested in other people's stories and therefore they enjoy the entire communication cycle. To get to this level, candidates need to tell an authentic story about who they are, about where they see their community, or their country, or the world going.

Political campaign messaging

As a candidate, it’s more or less written in stone that a catchy, positive, political campaign message is a requirement. People (Trump) usually opt for one liners such as “Make America Great Again”, which tapped into a feeling among a large cohort of voters that they had been left behind by the Obama administration. They can be powerful if you connect it to current societal sentiment or even more impactful if you tap into something that the electorate didn’t even know they were angry about yet! The best campaign messaging leads the conversation in society rather than just reacting to what people are thinking.

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Also, make sure to share this blueprint piece with your friends and fellow campaigners!

How to do a killer political interview

Luckily, the skills required don’t differ from those required by all people in the media spotlight. Here we will go through some simple tips to make sure you perform in front of the microphone.

As it turned out she did an 'OK' interview, not a car crash (see below for that!), but far from inspiring. More than anything she lamented the fact that it was such a missed opportunity to get her message across clearly to the electorate. So, let's make sure the same thing doesn't happen to you. But first, here's what not to do!

You need to understand the following stats to help you get the total:

  • Be passionate

    • This is something that all interviewees find difficult. When you are nervous it is easy to ‘freeze up’ and sound a bit wooden. The reality is that the listeners or viewers are going to be listening to your passion more than the things that you say. For this reason, it is important to have practiced your three points and be able to communicate them with real belief. If you can do this, people will respond positively to you, even if they don’t agree with you.

  • The questions always rules

    • The little-known fact is that your response to the first question is how you will get to ‘take control’ of the interview by inserting all three of your points in that response. The interviewers will probably take your cue (assuming you deliver it in a clear and compelling way) and let those three points lead the interview as a whole.

  • The three audiences

    • You have three distinct audiences to speak to in an interview and they all require a different message or attitude. Firstly, you need to speak to your core supporters. They want to hear your message and feel ‘that’s my guy’. Secondly, you need to speak to undecideds or potential supporters. They need to be convinced by your argument but also by your attitude and feel, ‘this guy really knows what he’s talking about’. Thirdly, you will need to speak to the broader audience including your competitor’s supporters. They will need to hear a credible speaker that might place some doubt in their minds about who they support

  • Common language

    • Using unusual language or retreating into jargon is another mistake we make when we feel under the pressure of an interview setting. Try to use common language and phrases that everyone will understand when making your points.

Once you have gathered these figures, you can begin to make a rough estimation. We can deduce that 7800 people voted on average in the last 3 election (65% of the 12000 electorate).
To win an election you need 50% of the votes cast plus 1.

That is 3901 votes according to our example above.

This will help in your initial canvassing plans and your GOTV operations close to election day.

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